THE CHALLENGE
PFK was juggling five separate websites - each clunky, inconsistent, and confusing for users. They needed a single, unified platform that showcased their full range of estate and land agency services, integrated property search, and delivered a frictionless user experience.
OUR APPROACH
Using our SHINE Method, we streamlined everything. Chris and Rebecca dove into PFK’s brand guidelines and mapped out a cohesive navigation structure that merged dozens of fragmented pages into one clear, intuitive journey. We built:
- Bespoke page designs with custom fonts, colours, and icons
- A powerful property search engine via a custom Joomla extension linked to DezRez
- Fast-loading, SEO-optimised pages with refined search accuracy
- 301 redirects to preserve traffic and eliminate dead ends
THE RESULTS
PFK now has a single, high-performing website that’s easy to use, easy to manage, and built to convert:
- Improved visibility with consolidated SEO authority
- Clearer navigation for users and staff alike
- A seamless showcase of all services, properties, and land listings
From an SEO perspective, their search traffic and visitors are no longer split across 5 individual websites, ensuring that anyone using their services are now more visible to users, without any complex and confusing navigation tricks.