THE CHALLENGE
Frank Taylor Ltd had a solid reputation in farm machinery sales - yet no digital presence. They needed a website that didn’t just showcase equipment, but actively drove enquiries. The goal? Make it effortless to list, update, and promote machinery online with rich media and clear calls to action.
OUR APPROACH
We built a custom Joomla-powered site using our SHINE Method, tailored to the way Frank Taylor Ltd sells. Each machine listing is auto-generated from simple input fields — no formatting headaches, no tech barriers. Just drop in the details, paste a YouTube link, and the site handles the rest:
- Dynamic product image sliders
- Clear product data (year, specs, etc.)
- Embedded video walkthroughs
- Clean, consistent layout every time
THE RESULTS
With bespoke training and video guides, the team hit the ground running. The site now acts as a 24/7 sales assistant - showcasing inventory, capturing leads, and making it easy for buyers to take the next step.
Copywriting
Client Provided