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Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting...

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

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Beyond the Home Page Episode 8 Robin Waite and Pricing

Beyond the Home Page is a podcast series where we show the people and processes behind the scenes of running a creative agency, and how we deliver the results you and your business desire. Raw and unc...

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  56 Hits

Is the text on your website costing you enquiries?

Is the text on your website costing you enquiries?

The trap of the "pretty box" website You send a prospective client a link to your newly redesigned website. It looks professional. The colours match your branding perfectly. The photos are crisp, and ...

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  83 Hits

Why your website isn't the problem. Your brand might be.

Why your website isn't the problem. Your brand might be.

Many business owners come to us convinced they need a new website. They've looked at their current site a hundred times. They've changed text, swapped images, adjusted colours, rewritten headlines, an...

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  92 Hits

Beyond the Home Page Podcast Episode 7: The Rebrand

Beyond the Home Page is a podcast series where we show the people and processes behind the scenes of running a creative agency, and how we deliver the results you and your business desire. Raw and unc...

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  102 Hits

Conversion copywriting that turns website visitors into enquiries

Conversion copywriting that turns website visitors into enquiries

A beautifully designed website with weak copy is still a weak website. Visual polish gets a prospect to stay on the page for a few seconds longer. Words are what actually convince them to pick up the ...

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  118 Hits

The Evolution of Light Bulb: Why We're Rebranding

The Evolution of Light Bulb: Why We're Rebranding

For nearly a decade, Light Bulb Web Design has helped businesses build an online presence that reflects who they are, what they stand for, and where they want to go. Today, that journey enters a new c...

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  116 Hits

Beyond the Home Page Podcast Episode 6: Security

Beyond the Home Page is a podcast series where we show the people and processes behind the scenes of running a creative agency, and how we deliver the results you and your business desire.Raw and uncu...

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  120 Hits

Scammer alert - fake email warning

Website design email scam alert

And the scammers continue... This is the 6th email address they've used now, using my Case Studies to visit client websites, harvest public email addresses, and try to pitch false services pretending ...

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  142 Hits

Winning local search for multi-location professional service firms

Winning local search for multi-location professional service firms

Most professional service firms with more than one office treat their extra locations as an afterthought. A single "Locations" page lists the addresses, a map embed sits underneath, and that is consid...

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  152 Hits

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