Beyond the Home Page is a podcast series where we show the people and processes behind the scenes of running a creative agency, and how we deliver the results you and your business desire.
Raw and uncut, these episodes showcase the realities of the industry, get vocal about our beliefs, and in this episode, discuss why website copywriting is a crucial part of your website and marketing strategy, and why it is not about you - it's about your ideal client.
Many businesses end up with a website written for them - which does nothing for your positioning or client attraction, and is likely losing you more sales than you know you missed out on. Hannah explains why her approach works, and why 'Welcome to our website' is a waste of time!
Watch the episode below, or listen on Spotify here.