When iLA approached Light Bulb Web Design, they weren't simply looking for a fresh design. They needed a website that could work harder for their business - one that would attract the right visitors, build trust, and convert interest into measurable results.
The outcome? Since launch, iLA has achieved a 30% increase in closed business year-on-year.
The Challenge
iLA's previous website wasn't delivering the kind of inbound traffic or conversions they needed. Like many firms, they had invested in design without fully considering how search engines and users interact with a site.
- Organic visibility was limited.
- Site architecture wasn't aligned with keyword strategy.
- Calls-to-action were buried, making it harder for visitors to take the next step.
Our Approach
At Light Bulb Web Design, we believe SEO isn't something you bolt on at the end - it's the foundation. For iLA, we started with a full audit and built the redesign around three pillars:
- SEO-first architecture: Mapping keywords and structuring pages to capture high-intent searches.
- Conversion-focused design: Clear calls-to-action, intuitive navigation, and messaging that speaks directly to client pain points.
- Future-ready content strategy: Ensuring every page could grow with ILA's evolving services and audience.
The Results
The impact was immediate and sustained:
- Organic search users up 291%
- Total users up 279%
- Logged events up 297%
- And most importantly: a 30% increase in closed business thanks to higher-quality inbound traffic.
This wasn't just about more visitors, it was about the right visitors, arriving with intent and converting into paying clients.
Why It Matters
For professional service firms like iLA, a website isn't just a digital brochure. It's a growth engine. By integrating SEO, design, and messaging from the ground up, we helped iLA transform their online presence into a pipeline that consistently delivers results.
Final Thoughts
iLA's success is proof that when you treat your website as a strategic asset, not just a design project, the payoff is significant.
If your firm is planning a redesign - or if you're frustrated by low-quality traffic and missed opportunities - consider this: SEO and conversion strategy should be part of the blueprint, not an afterthought.
At Light Bulb Web Design, we specialize in building websites that don't just look good, but drive measurable business outcomes.