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Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting...

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

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Best practice for search engine optimisation

Best practice for search engine optimisation

Do any of these questions sound like ones you've asked or wondered about? What is search engine optimisation? How do I do my own search engine optimis...

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How to make the most of your e-commerce website

How to make the most of your e-commerce website

Maybe you have a shiny new e-commerce website or perhaps you have an existing one that you feel isn't doing as well as you would like.  How do yo...

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How do I get my website on Google?

How do I get my website on Google?

How do I get my website on Google? In response to questions from a few of my website design clients in recent weeks, I felt it was worthwhile to expla...

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What is responsive website design and why do I need it?

What is responsive website design and why do I need it?

Responsive website design is a term that has cropped up more and more in recent years but it's a term which not everybody understands. With browsing o...

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What is Black Hat SEO, and is my web designer using it?

What is Black Hat SEO, and is my web designer using it?

What is Search Engine Optimisation? Search engine optimisation (often called SEO) is a frequently mentioned phrase when talking about website design.&...

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How to manage your blog

How to manage your blog

A short guide on how to make the most of your website blog Ok, so you have your new website, it has a great blog integrated, but what are you supposed...

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  11687 Hits
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Our approach to e-commerce website design

Our approach to e-commerce website design

E-commerce websites are the same as any other design in how we approach the navigation and layout. Being able to navigate a website in an easy and obv...

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What is bespoke website design, and do I need it?

The word 'bespoke' is often used by website designers to describe their work. According to the UK Oxford Dictionary, bespoke simply means 'made to ord...

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Creating great website navigation

Creating great website navigation

Being able to navigate around a website and easily find what you are looking for is perhaps the most critical aspect of website design. It's no good h...

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  10764 Hits

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