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Light Bulb Web Design Blog

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting...

Chris is the founder and lead strategist at Light Bulb Web Design, a UK‑based creative agency specialising in psychology‑driven, AI‑ready websites for professional service businesses. From law firms and financial practices to property and consultancy brands, he helps organisations turn underperforming websites into high‑trust, high‑converting digital assets.

With a background rooted in web design, technology, and human‑centred strategy, Chris writes about the real issues holding most websites back; unclear messaging, bloated builds, weak trust signals, and structures that search engines and AI simply can’t interpret. His work blends behavioural insight, technical precision, and a deep understanding of how people make decisions online.

Chris speaks at industry events, sharing practical, no‑nonsense guidance on AI‑aware optimisation, digital trust, and the future of web strategy. When he’s not building or refining websites, he’s exploring the intersection of technology, psychology, and business growth - and helping service‑based brands show up online with clarity, confidence, and credibility.

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Why we don't put a link to our own website on your website...

Should website designers put back links in your footer?

If you take a look around the Internet and visit a few websites for local companies, you are likely to find a link at the bottom of every page to the company who designed that website. That may seem a...

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I'm getting a friend to do it...

Is getting your friend to design your website a good idea?

​This is a comment we come across on occasion, usually after someone has been in touch and asked us for a price to design their new website. There's not really any way to respond except for ...

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We're excited, but it's probably not exciting for you!

Website hosting upgrade

Over a year ago, we took the decision to move away from using a shared hosting platform, where the performance of our websites was affected by any other client of our hosting provider whose websi...

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Attention to detail and focused web design

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Websites are primarily visual, they get looked at by most visitors - and for those who need screen readers to help them out, the way pages are put together and handled for visually impaired visitors i...

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Why I prefer multi-page website layouts

single-page-vs-multi-page-websites

The website visitor experience ​Imagine a website providing details of the services offered by a company - maybe they have 5 main services, A, B, C, D and E as simple examples. There are two main ways...

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The importance of good navigation

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​As well as needing to look nice, a website must also be easy to navigate - if a visitor cannot find their way around then they're quite likely to give up and go somewhere else instead, potentially lo...

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A week in the life of Light Bulb Web Design

A week in the life of Light Bulb Web Design

​Working from home was a big change - living the 9-5 life for the previous 17 years made this feel refreshing but also challenging! The feeling that the 9-5 working week was still needed took a little...

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How does it work, getting a new website?

how-do-we-design-websites-at-light-bulb-web-design-in-carlisle

​Websites can be complicated things....but that's where we come in.  More often than not, anyone getting in touch with us to ask about our web design services wants to know how much it will cost ...

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Why we're going off image sliders on your website

why-we-dont-use-sliders-in-our-website-designs

When Internet connection speeds began to increase with the introduction of broadband and, more recently, fibre connectivity, the use of imagery and video within websites has dramatically increase...

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About Us

Light Bulb Web Design in Carlisle provides high-quality, bespoke web design, SEO, digital marketing, copywriting, and consultation in the UK & US to ensure your online presence is a seamless extension of your business, with honest and transparent customer service.

T: 07880 858381
E: chris@lightbulbwebdesign.co.uk